Video marketing by the numbers

Video marketing by the numbers

The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating for your social media channels or website is video.
No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you’re missing out on a great opportunity.
Don’t just take our word for it it, here are the facts and figures…


Video is projected to claim more than 80% of all web traffic by 2019

Adding a video to marketing emails can boost click-through rates by 200-300%

Using the word ‘video’ in an email subject line boosts the open rates by 19%

Embedding videos in landing pages can increase conversion rates by 80%

90% of customers report that product videos help them make purchasing decisions

According to YouTube, mobile video consumption grows by 100% every year

64% of customers are more likely to buy a product online after watching a video about it

87% of online marketers are currently using video content in their digital marketing strategies

55% of people watch videos online every day

50% of people watch more than an hour of Facebook or YouTube videos a week

82% of Twitter users watch video content on Twitter

59% of company decision makers would rather watch a video than read an article or blog post

A single minute of video content is the equivalent of 1.8 million words

Almost 50% of internet users look for videos related to a product or service before visiting a store

4 out of 5 consumers believe that demo videos are helpful

8 out of 10, 18 to 49 year olds watch YouTube in an average month

YouTube has over a 1 billion users

500 million people are watching videos on Facebook every day


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