Shooting your Marketing Video

Shooting your Marketing Video

You finished your storyboard and you’re ready to commence production of your marketing video. If you’ve never been involved with a professional video or film shoot before, you may be a little overwhelmed or baffled by what elements need to come together to get your marketing video made.

Here’s a list of the essentials you’ll need to shoot your video:

HD camcorder

Choose a major-brand camera that suits your price range and records to an SD card, flash drive, or internal hard drive. An external microphone jack will allow you to record better sound using a good quality mic. Make sure you also have at least one extra battery, a charger, and extra recording media as back-up.


Make sure you have adequate light in your shooting locations. If the ambient light isn’t enough, invest in a light kit or camera-mounted panel light. Lighting can make or break a marketing video and subsequent impact.


As, mentioned, consider upping the quality of your sound with a camera-mounted shotgun microphone, or a boom microphone plugged directly into your camera and operated by a crew member.


Choose a location that suits your storyboard and script. Also consider if you have enough time and space to shoot your video with minimal interference. Make sure there’s a waiting area for your cast and room to store and charge your equipment. If you need to source a location, you can often barter free or cheap space with an offer of free publicity through your video.


Go through your storyboard and make a list of every prop and costume you’ll need. To avoid continuity errors, pay close attention to what your actors are wearing scene-to-scene – this is referred to as ‘art direction’.

Shooting your Marketing Video

Cast the roles in your video with people who not only look believable, but can also speak and act, or at least recite their lines well. Go with trained, experienced actors, if possible. Your local arts scene will likely offer up a community of actors that will suit your needs.


Once your cast, crew, and location are secure, schedule your shoot with ample time to get the footage you need. If you don’t need your full cast all at the same time, stagger their arrival times.

Shot list

Use your script and storyboard to create a list of every shot you need. Group the shots with the same location and cast members together to make the best use of time.

Crew positions

The Director heads up all the creative and technical aspects of production, calls “action” and “cut.”


The Producer coordinates the overall production, keeps the shoot running on time and on budget.


Operates the camera, working closely with the director in setting up the shots.

Production Assistant

This position ranges from “go-fer” work to assisting in sound and lighting

Sometimes, on lower budget productions, all these positions can be undertaken by two, maybe one person. Typically, a good videographer will have the skills to deliver your project to the Editing Room, where the magic really begins!

We will be publishing the next post in this series ‘Editing your Marketing Video’ very soon, so please check back to the website or keep an eye out on our Twitter feed @editing_room for the link.


Editing room have helped lots of businesses, large and small, connect with their customers through Video Marketing. Following are some of types of videos we have edited and helped our clients broadcast to the world:

Corporate Videos | Branding Videos | Promo Videos | Trade show Videos | Instructional Videos
Product Explainer Videos | Web Videos | Social Media videos | Training Videos

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