Social media videos have become important currency when it comes to marketing. Many companies are moving away from one big shiny promo video and replacing it with a series of short, punchy videos that can be posted regularly, ensuring that you appear on your audiences’ radar. These ‘Social Snippets’ combined with bold messages can really make a difference to your social media presence, ensuring marketing messages really hit home.
Whilst they may seem easy to create in house, it is often better to employ a professional to give your social media videos that extra polish. Remember, a well edited video, long or short, can be used for much more than just a single social media post, it can be used on your website, presentations, training, at an exhibition or trade show and so much more.
Editing Room can save you time and energy by helping you create your social media videos. We take your self-shot footage and turn it in to silk and engaging social media content for you to post on your social media channels. Whether it’s within a busy news feed or playing fullscreen with or without sound, find out how Editing Room social media video editing services can increase your brands impact in front of potential customers.
Informative interviews or Q&As are a great way to engage your audience and answer their burning questions. Sit down with a thought leader, customer, or team member for a chat. You can prepare questions in advance, interview-style, or gather questions from your followers.
People love to peek behind the curtain! It’s a great way to highlight your company culture and build trust with your social media audience by showing how your business works. Office tours, going backstage at an event, or showing new products are perfect topics for behind-the-scenes videos.
Everyone loves a deal! Offer your social media followers an exclusive deal and grab their attention with an eye-catching video promoting a new deal, sale or promotion.
We get it – creating content is time-consuming, so let your loyal fans do some of the legwork by sharing some of their own content. You can hold a contest to gather user-generated content, or look out for videos your fans have posted organically. Shining the spotlight on your fans by reposting or retweeting them will encourage even more users to share too.
Everyone likes free stuff! Contests are a proven way to drum up social engagement and there are lots of ways to use videos to extend your reach even further. You can create videos promoting your contests, then make a video to announce the winners. You could even pick winners from viewers who post or engage with your video.
Announcing some big news like an expansion or a new product line? More than two thirds of adults get at least some of their news from social media these days! Social media is the place to announce it and a social media video is the perfect way to build the excitement!
Tap into your followers by posting a video from your events, or events that you attend. You could offer viewers at home an exclusive look at your event by showing what attendees don’t get to see. Think special interviews with speakers or a peek at what’s going on backstage.
Tutorials or how-to video content is actually one of the most searched-for online. While you’ll need to tweak the format (no-one is going to watch a 40-minute woodworking video on Facebook), when done right, this format can be incredibly successful.
According to one study, 78% of people said that their buying decisions have been influenced by brands’ social media posts. Video is a great way to highlight a product or demonstrate a specific feature. A social media post can seem more authentic than an ad, and encourage people to click “buy.”