Shooting your Marketing Video

Shooting your Marketing Video

You finished your storyboard and you’re ready to commence production of your marketing video. If you’ve never been involved with a professional video or film shoot before, you may be a little overwhelmed or baffled by what elements need to come together to get your...

Video Marketing

Video Marketing

Thanks to social media integration, Video Marketing has become a necessity for any business. It has gained a vital place in the marketing plans of all companies, large or small, to connect with their target audience, engage with them and ultimately convert into paying customers. There’s...

How to improve your wedding video footage

How to improve your wedding video footage

Ask photographers and videographers and most of them will tell you that weddings are challenging to shoot. For this reason, it is advisable that you perform some preplanning when shooting wedding videos. Here are some of the important things you need to prepare for: Type...

apple clips

Apple announces new video editing app clips

Programs like Final Cut Pro and iMovie have remained popular among video professionals, students and hobbyists. Now, Apple is trying to make assembling and publishing videos easier with its new app Clips. The tech company created Clips for those wanting to work with a simpler set...

Tips for shooting video with a drone

Tips for shooting video with a drone

No other video shooting method can capture a scene in such an epic fashion as a soaring quadcopter, in turn, making aerial videos instantly popular on YouTube and Facebook. That being said, just sticking a camera drone air isn’t enough to get great aerial footage. There...

Video Editing Terminology

1.33 Standard aspect ratio used for television; one third wider than it is high (4:3). See also aspect ratio. 1.78 Widescreen aspect ratio used for film; almost twice as wide as it is high (16:9). See also aspect ratio.   2-3 / 3-2 pulldown Process used to convert material from film...