Social-Media-Video-Tips

Social Media Video Tips

Our viewing habits and the way we watch video has changed. We’re on our mobiles 24/7, we’re on social media constantly and we want stuff that’s short and shareable. When it comes to social media, there is no better form of content than video. Written content...

Understanding YouTube Analytics

Understanding YouTube Analytics

When you have created a video, uploaded it to YouTube and optimise it for SEO, it’s pays to understand YouTube analytics to monitor your videos performance. You can keep track of how your audience is finding your video and how they’re engaging with it. If you...

5 Reasons You Should Use Video on Your Website

5 reasons why you should use video on your website

Are you looking for ways to improve your website? Want to know why adding video should be one of the techniques to try? We share five reasons you should use video on your website in the infographic below, here are the key points:   Selling is about storytelling and...

Video marketing by the numbers

Video marketing by the numbers

The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating for your social media channels or website is video. No matter what you’re selling, no matter what...

The best way to shoot a video by yourself

If you've ever tried before, you'll know how hard it can be to make a video by yourself. How do I set up my camera? How do I make sure the shot's in focus? How do I not sound flat on camera? These are all tricky...

Top Social Media trends in 2018

Top Social Media trends in 2018

As we hurtle towards the end of the year, the season for predictions is almost upon us. It’s the time - when every social media marketing guru comes out with endless lists of projections on what to expect and where the world is heading over the next 12...

Video resolution definitions

Video resolution definitions

If you’re in the market for a new video camera, or even a new TV, we’ve put together the following guide to help explain the various video resolution definitions that are referred to in product marketing and review websites. HD High-definition video (HD Video) refers to videos...

The landing page video

Website Landing Page Video

A Website landing page video is an essential element of any business’s website. Here’s how you create winning SEO-friendly video content. What Is a Website Landing Page Video? A landing page video appears on a company’s website — specifically on the homepage, where it could begin playing when visitors...

Publishing and promoting your Marketing Video

Publishing and promoting your Marketing Video

You want as many people in your target audience as possible to see your marketing video. Even more importantly, you'll want them to act once they’ve seen it — ideally by buying your product or service. Reaching the right audience with your video requires skilfully...

Editing your Marketing Video

Editing a marketing video (or any video) is much more than just cutting out the unwanted scenes. The editing process is as important in telling a story and getting your message across as writing the script. Take the following steps to edit an effective marketing video: Organise...